Online Course Review Example – Wondering how to market online courses to build your new educational brand? The demand for online education has increased significantly in the last couple of years, especially since the pandemic.
Modern students are comfortable using digital courses to expand their knowledge, discover new skills and even become more successful in their jobs.
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Unfortunately, the growing demand for online education has also led to the arrival of many new, competing teachers.
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If you want your online courses to stand out, you need the right marketing strategies to capture and convert your audience.
In this article, we’ll explore the things you can do to successfully advertise your online course.
People want to learn from industry experts and thought leaders. One of the best ways to prove you know what you’re talking about is to start blogging.
Not only does a blog highlight your industry expertise, but it gives you an excellent opportunity to improve your search engine rankings through the strategic use of keywords.
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Research popular keywords related to your topic. For example, if you share courses on digital marketing, you can type “digital marketing” into Google to see what appears in the “People also ask” and “related” sections. You can also use keyword research tools, such as Google’s Keyword Planner.
Concentrate on delivering value by answering learner questions, sharing unique insights, and speaking to your audience in a language they can understand.
Content marketing is one of the best ways to create awareness when learning how to market an online school or course.
What most people don’t realize is that content marketing is much more than just blogging. You can create eBooks to accompany your courses or publish useful infographics.
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A particularly valuable strategy is to publish “best of” articles. This is a great way to focus on your course and highlight its value, without being overly promotional.
For example, if you’re promoting your Facebook ad course, you could write an article about the “best Facebook ad courses” and include your course in the list.
It doesn’t have to be the first item on the list, and you don’t have to promote it too much. Simply explain to your readers the benefits of enrolling in the course without exaggerating.
Try this technique and you will be amazed at the results. You found this to be one of the best ways to sell online courses.
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There are 2 billion monthly active users on YouTube. It is also one of the most popular search engines in the world, just below Google.
While there are many great social media channels to help you increase exposure for your online course, Facebook is the most diverse. You will find a large selection of potential students here.
One of the great things about Facebook ads is how targeted you can make them. Through your Facebook ad account, you’ll be able to target specifically the people most likely to be interested in your course by filtering by things like location, age, and interests.
When creating Facebook ads, focus on creating excitement for your course through things like discounts and offers, social proof (reviews from past customers) and insight into what your course will entail.
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If you want to learn more, our Facebook course explains in detail how to use Facebook ads to promote your online course or digital product.
Paid advertising campaigns should not stop with Facebook. When wondering how to market online courses, you must also consider Google.
Much of the work you do to improve your course’s online position with Google will involve organic content creation and SEO. But adding a little PPC to the mix can greatly improve your reach.
Google’s search campaigns and pay-per-click advertising help attract specific people to the course subscription pages. By using a careful selection of keywords, Google Ads will help place your learning experiences in front of your target audience.
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Remember, keeping an eye on the results of your Google search campaigns and updating your strategy as you go can help you save money on advertising.
Offering coupons and discounts is especially helpful if you are relatively new to online education. When deciding whether to take your course, your students will weigh the cost of the education against the potential benefits.
A discount code makes potential customers feel like they are taking less of a risk with your offer.
You can also use the first customers you earn through coupon codes to gather feedback about your course – perfect for both product optimization and attracting future customers via social proof.
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Perhaps the only thing more exciting than getting something valuable at a discounted price is getting something for free.
When designing your marketing plan for an online course, it’s worth asking yourself if a free “mini course” could give you the initial lift you need.
While it may seem counterproductive to give something away for free, it’s an excellent way to build trust among customers and make a name for yourself in your niche.
An online mini course also allows you to collect customer contact details, you can use Facebook retargeting and email marketing to nurture leads into paying customers.
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Just try not to give too much away in your free course, or your students might not think the paid version is worth it.
Producing content for your own website and social media pages is essential when marketing a course. But you also want to develop a presence in the general community as well.
Guest blogging on sites closely related to the topics you want to cover can also help increase brand awareness.
Guest posting helps you connect with other well-known entities in the niche you’re selling your courses in, making you more credible to students.
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Guest blogging is also excellent for SEO purposes as it helps create backlinks from related companies to your site. Search for reputable (but not competing) companies, podcasts and websites in your area and reach out to them.
These days, most sites are keen to get their hands on as much quality content as possible, so you shouldn’t have too much trouble finding someone willing to work with you.
78% of Americans are now familiar with “podcasting” and more than 5 in 10 have listened to a podcast. Appearing on a podcast is a great way to reach people who may not have time to consume other types of digital content.
Appearing on a podcast with a well-known content creator in your industry has a similar impact to guest posting, as it helps position you as an expert in your field.
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Since podcasting is growing at a rapid pace, there are a large number of podcasters looking for people to interview these days. Try searching for your topic on Google or Apple podcasts to find experts you can contact.
When figuring out how to market online classes, partnering with other course providers can be an excellent strategy—if done right.
In particular, you need to be extra careful here to ensure that you don’t reach out to course creators who may become competitors in your niche.
The best partnerships are the ones you create with course creators who operate in a complementary niche to yours.
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For example, if you sell courses related to graphic design, you can partner with content creators or marketing courses that can also help your students.
Other professionals in your industry can give you new ways to build “course packages” to attract a wider range of clients.
Plus, partnering with other content creators means you can get another team of professionals to sell your courses (for a commission), to boost your sales.
Speaking of leveraging other companies and professionals to help sell your courses, an affiliate program can also be a powerful tool.
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About 81% of brands have an affiliate program that involves paying a group of people a commission to promote and sell your courses.
Affiliate strategies can involve asking people to post about your course in their blogs or talk about your courses on social media. You can even place ads on popular websites.
It is important to research your affiliate marketing options to ensure you are offering your affiliates a decent payment for their time.
Figuring out how to market an online course involves a lot of strategizing to get your name and your course in front of as many people as possible.
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The most successful course creators are the business leaders with the best online image, and a strong focus on broad promotion.
One of the easiest ways to increase your reach and improve your reputation is to join discussion groups on Reddit and Facebook.
You can use your position in groups to answer questions, and (occasionally) link back to your own courses as a source of information.
Try to focus on genuinely offering value to other group memories, rather than just promoting your course.
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There are various ways to make your site more “conversion friendly” as a course creator. When people browse your blog, check out your latest reviews, or just learn about you as an industry expert, remind them that they can purchase your courses.
Adding internal ads to your blog posts that people can easily click on to visit your latest course offerings is a great way to start increasing conversions.
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